The Substantial Advantages of White Label PPC – The world of White Labelling is not something new.
In fact, many organizations including both small and large-scale digital marketing agencies have been using White Label services for quite some time now.
PPC (pay-per-click) is a highly sought-after digital marketing service.
If your digital marketing agency does not already offer PPC services, both you and your clients are missing out on potential (big) revenue.
Keep on reading to discover the substantial advantages of White Label PPC and how it can directly benefit your digital marketing agency.
Table of Contents
1. PPC In A NutShell.
PPC is just that, the acronym stands for pay-per-click and it is an online advertising/marketing strategy that you only pay for your ad(s) when a person takes action and clicks on the ad.
2. PPC & White Label A Beautiful Thing.
White Label PPC works in the exact same way as any other White Label digital marketing service.
When your agency hires a White Label PPC agency to do the PPC work required by your clients, the White Label PPC team completes the PPC campaign(s) from start to finish.
You are basically reselling your clients the PPC service(s) to your client under your digital marketing agency’s brand and name, logo design included.
The use of a third party on your part is not known by your client therefore your agency receives a full acknowledgement for the PPC project/campaign that was completed by the White Label PPC Agency.
3. White Label PPC Advantages & Your Digital Marketing Agency.
White Label PPC has many advantages and those advantages directly benefit you, your digital marketing agency, and of course your clients.
White Label PPC Agencies have the knowledge, experience and are at the forefront of the latest trends and tactics associated with PPC.
They can run your client’s PPC campaigns better than any specialist or freelancer you could possibly hire because not only do they have all of the above mentioned, they also have the manpower backing them up.
But, if you are already asking yourself why you would need to hire a White Label PPC Agency in the first place this little list below may help you see things in a different light.
- If you already offer PPC services to your clients and the PPC campaigns are stagnant.
- If you have lost clients due to unsuccessful PPC campaigns.
- If you cannot keep up with your clients PPC demands.
- If your agency lacks necessary resources (staff, specialists, funds).
- If your agency does not offer PPC services.
If any of the above apply to you it may well be time to consider White Label PPC to put an end to any of these issues.
Have you ever really thought of any of the benefits your agency would receive if you were to hire a White Label SEO Agency?
Benefits like saving on overhead costs, effective use of resources and time, better client management and care.
And that is just the tip of the iceberg.
Let us now go over some of the top benefits of White Label PPC and how those benefits add to the success of your digital marketing agency.
You Get PPC Experts
Trying to do things on your own is not the best way to reach your business goals. Even hiring in-house specialists or freelancers does not always guarantee your client’s PPC campaigns will be worked on to their fullest potential. White Label PPC Agencies have PPC experts on board to act as another division of your agency, kind of like an extension of your in-house team. These experts know all things PPC including any and all trends and can change a PPC campaign in a heartbeat so your clients receive maximum ROI.
You Can Give Your Clients More Than Ever Before
When you have the means through an opportunity to provide your clients with the best service possible would you not jump at the chance? When you hire a White Label PPC Agency you can offer so much more to your clients. First off, you will be providing your clients with top-of-the-line PPC services, your clients will be so impressed with the positive outcomes and their ROI. Secondly, when you can offer your clients multiple services under one roof you are providing them with all the solutions they may need. And last but not least you can cross-sell services to provide better marketing campaigns. Services that you may already excel in such as SEO go hand in hand with PPC. Your clients will be ecstatic at the options you are providing which will increase customers as well as increase your sales. Another added bonus is that when you can attract new clients with all your offerings no one is missed when you can cover all of someone’s bases.
Save On Overhead Costs
As mentioned before when you hire a White Label PPC Agency you get the best PPC experts possible. That being said when you have experts working on your client’s PPC campaigns this will free up quite a bit of time and resources that you may have not known you had. White Label PPC cuts out the need for as-needed freelancers or in-house specialists, this will save you a lot of money. You will save time on hiring and onboarding and the big one here money! You can cut back on funds for wages/payroll, training expenses, and benefits too. In many cases you can save on office space/rent as well as commute costs, all of the above can suck the life out of budgets and resources. When you are able to cut back and save you can use those resources in other areas of your digital marketing agency such as sales, your own agency marketing, and upgraded tools and processes. Even if you do already have PPC specialists on staff they can continue to work with existing PPC clients that need more nurturing another great benefit is that your in-house PPC specialist may learn a thing or to from the White Label PPC team and that can save you dollars later down the line…it is a win-win!
Get Time Back
Speaking of time, your and your in-house team’s time can be better allocated in other areas of your business. As mentioned before you will get time back and that time can be used to help grow and expand the agency. Sales are always critical and the sales funnel needs to be filled up on a constant basis, you can use the extra towards acquiring new prospects and closing sales respectively. Nurturing existing clients relationships is another way to keep the sales funnel pouring, you can work on finessing these clients into buying more services in the future and leads to future growth and profits.
I hope now after reading this you have a better understanding of White Label PPC and the benefits that come along with it. You should feel confident in hiring the right White Label PPC Agency that fits your business goals. I recommend doing your research, reading case studies, looking at reviews, and asking all the questions you need to be answered before making any final decisions about hiring. When you do finally decide to hire a White Label PPC Agency you will be very pleased with the outcome. Your digital marketing agency will reach new heights of success and you can stand tall as an agency that provides cutting-edge services that will offer only the best to its clients and blow the competition out of the water.