Small Business Guide: 3 Ways to Help Customers Find You – You finally made your dreams come true by opening a small business, but now you need customers. Learn how to help new customers find you!
Did you know that there are approximately 31.7 million small businesses in the United States?
With new ventures starting every day, it can be challenging to get your small business the spotlight it deserves. With a saturated market and a plethora of different marketing avenues to consider, what are the best ways to increase your visibility?
This small business guide shows you how to use digital marketing and other techniques to attract more customers.
Read on for everything you need to know.
1. Use Offers and Events
Sales events or special offers are sure to get the attention of potential customers. Choose a product or service to promote, then run a digital marketing campaign to spread awareness online.
Traditional marketing can also help new clients find you. Be sure to advertise your offers in local
publications, newsletters, and bulletins. A broad approach to the discount promotion will help you win and keep new clients.
Then, track what they buy to further analyze market trends. You can use this info to plan future marketing a sales strategies.
2. Unlock Your Potential with SEO
SEO is arguably the most crucial part of your digital marketing strategy and one of your primary tools for helping new customers find you in the first place.
Whether your company is based online or not, you need a good digital presence to reach new clients. This includes a solid, well-branded website and strong social media campaigns.
Increase the visibility of your company in search results by using SEO. Prospects, clients, and consumers will be able to locate your products faster that way.
Understanding your consumer is essential for excellent SEO. Check out this SEO guide for small businesses for more information on all aspects of effective SEO.
3. Create a Great Landing Page
With your new SEO practices in place, you’ll need an appealing landing page to welcome them when they follow links to your site.
Avoid leading straight to your homepage. Instead, link to relevant, tailored landing pages that immediately address the pain points unidentified by your SEO. An easy-to-use and access landing page interface will make it easier for new customers to navigate your page.
In turn, this will lead to good reviews, recommendations, and ultimately a better conversion rate. Clients will find your landing page after following links from your SEO campaign, so be sure to offer a logical and immediate solution to their problems.
Your Ultimate Small Business Guide
As your small business grows, so will your client base. We hope this small business guide helps give you the momentum to grow and develop your business.
By offing promotions, implementing excellent SEO, and building a quality land page, you’re sure to attract the attention of new customers – and boost your conversion rates.
Did you find this article informative? If so, be sure to check out the rest of our blog for more information on a wide range of topics.
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