Target Store: We’ve Transformed What it Means to Work at a Target Store
“I was completely amazed, not only by his professionalism but by his genuine desire to ensure that I received the best possible service …” Those are the words of a [Target] customer in Chicago, talking about one of our fantastic [store] team members. We hear those kinds of messages daily about our talented team. Whether they’re helping customers find the perfect gift or making shopping at Target easier than ever. In recent years, we’ve transformed the way we run our stores and support our team, all to provide customers with the beautiful shopping experience they have come to expect from Target.
“Several years ago, we saw huge potential in stores and made them a central part of our strategy. Which required a change in the way we operate. To that end, we began a massive multi-year effort to redefine what it means to work at Target,” says John Mulligan, Chief Operating Officer, Target. “Today, we have reinvented the workforce in our stores to put customers at the centre of what we do and to modernize the way we meet the changing needs of our customers.”
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That change has brought new roles:
New responsibilities and new skills for more than 300,000 team members in more than 1,800 stores. We spent years trying out new ways of working and listening to our team to make adjustments as we went along. Together, our team members spent millions of hours training for their new roles. And this summer. We completed rolling out the latest model in all of our stores, just in time for the holidays.
The most significant change:
our store teams put the customer at the centre of everything they do. They have gone from working all over the store and marking tasks completed to specializing in a specific area and providing an excellent experience for our customers. Developing skills for future career growth. We’ve added millions of payroll hours to ensure we have the team members we need to help customers when they’re shopping. Especially during our busiest hours. We staff our stores based on our customers’ shopping hours, ensuring that team members are available during the busiest times. We have invested in our team.
How Does it All Work? Visit One of Our Stores to Find out.
The customer’s representatives in the storefront focus on helping you make your purchases at Target easy and fast. Either by scanning their purchases at the cash register, helping in self – checkout, readying items for pick – up with the Order Pickup service. Or taking your Drive-Up order directly to your car.
They are empowered to give you the experience you expect. And they have information on all the ways to shop at Target that can make your shopping even easier and more rewarding. Like Target Circle , our new loyalty program, the RedCard or our fantastic promotions. They know everything there is to know about our popular order delivery services and are available to assist customers with questions and returns.
As you walk through the store, you will meet General Merchandise Experts. They specialize in a specific store area, from home decor items to pets, toys, and groceries. They make sure their shelves are well-stocked, accurately priced, and in good shape. Apps on their handheld devices help them review sales information, check store-wide inventory, answer customer questions, and much more.
The Beauty, Style and Technology Advisors are at your disposal to offer you a specialized service in the areas of the store where you need it most. Consultants take your product knowledge to the next level. For example, Beauty consultants offer makeup advice. Help clients find what they’re looking for, and stay up-to-date on the latest beauty trends. They even test the products at home so they can offer first-hand advice. Additionally, the consultants also keep their store areas well stocked and all items priced.
Order Execution Experts
Meanwhile. Order Execution Experts prepare online orders to shipping to customers’ homes and orders placed through Drive Up and Order Pickup services. These team members collect products from the sales floor or warehouse. Part of our strategy to turn our stores into customer service centres and deliver digital orders. Once again, they orient themselves with apps on their portable devices that help them move faster than ever. The app allows them to take the most efficient route through the store as they prepare orders online. We have doubled the number of team members focused on delivering holiday orders to prepare our teams to serve higher volume. Our stores now fulfil the majority of orders placed online.
Whether they’re giving advice in our aisles. Submitting online orders, or providing information to customers about all the services Target offers. Our store teams are complex at Work on our new model just before the holidays. And they are ready to serve customers during our busiest season.
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